As the days pass, brands are searching for more effective and convenient ways to communicate personally with their customers and provide them with personalized experiences.
Because of these ongoing searches, WhatsApp marketing, email marketing, and social media marketing came to light. Each of these marketing forms has its own set of advantages and disadvantages.
Previously, Email marketing was widely used by brands to communicate with their audience and provide them with material information about their products and offers.
However as new forms of marketing entered the room, email marketing got a huge drop in open rates.
You can understand it by yourself, for what reasons do you open your emails?
For checking OTPs, email confirmation, tickets, job-related emails and that’s it. You don’t open any promotional emails even if it has personalized messages for you, you tend to just ignore them.
Hence, whatever content you write in your emails, it is very hard to guarantee that the audience will open it, read it, and react to it.
Talking about WhatsApp marketing, it is boosting like no other marketing technique. The sole reason behind this is the high open rate of 99%.
People find it easy and appealing to open the message and read it, making it a good alternative to regular email marketing.
So, now what is the best form of marketing to choose? Email marketing or WhatsApp marketing.
This article will make it clear by providing information about both marketing techniques so that you can figure out which one to choose.
What is Email Marketing?
Email Marketing is a form of marketing where businesses communicate with their subscribers through the mail, by providing them with various information about offers, products, and their details.
Through these mail, customers can get to know about recent offers, from which they can land directly on the website page and purchase the items as per their interest.
Through mail, businesses try to build relationships with customers by sending them personalized emails according to their tastes, preferences, and behavior.
Overall, email marketing is a good option to communicate with customers, drive sales, and build brand awareness.
But, you should know that the recent open rate of email marketing is around 21.33%, which proves that users are least interested in opening emails, until and unless it is important to them.
Here is where WhatsApp marketing was introduced
What is WhatsApp Marketing?
WhatsApp Business marketing is a platform for businesses to connect and communicate with customers regarding promotions, product information, and customer services.
From WhatsApp business, brands can solve queries of customers, receive feedback, and have one-on-one conversations. Through WhatsApp business, you can send broadcast messages to a large audience in one go.
Since WhatsApp messaging is quick, easy, and accessible, it can be assumed that your messages are being read by your targeted audience, and you can receive a significant amount of conversions.
Not only messages but, you can use other features of WhatsApp business to engage with your customers such as audio, video, status, and images.
The main reason why WhatsApp has a 99% open rate is that it has a high number of users More than 2 billion people are using WhatsApp to communicate with others. Hence, when they find any message in their WhatsApp chat they tend to open it and read it.
DigiSensy, the best digital marketing company Lucknow, understands the importance of digital marketing and WhatsApp business API, hence delivering business the best WhatsApp strategies that businesses can use to boost their sales and conversions.
Email Marketing Vs WhatsApp Marketing
| Feature | WhatsApp Marketing | Email Marketing |
| Media | Messages, images, videos, audio, status, and links | Text, HTML, videos, images, and links |
| Engagemnet | High due to real-time interaction | Moderate to low, depending on the subject line and content |
| Delivery Speed | Instant | Not that instant |
| Open rate | 99% | 21.33% |
| Click-Trough-Rate (CTR) | Generally high | Generally lower |
| Cost | Cost-effective and cheap depending upon the scale of marketing | Low to moderate depending on the scale and email service provider |
| Reach | Limited (users who have WhatsApp account) | Wide (Users having email account) |
| Spam Filters | Minimal as messages are sent directly | High, emails can end up in spam folders. |
| Analytics | Basic | Advanced |
| Ease of Use | Simple to set Up | Requires more setup |
What Should You Choose: Email Marketing Or WhatsApp Marketing?
Both WhatsApp marketing and email marketing have their own set of benefits. WhatsApp business can get you quick responses and open rates while email marketing can get you significant ROI through their personalized and segmented content.
It is well and good if you have selected which marketing tool you need to move forward with, but if you are still in confusion you can move forward with both.
Yes, it isn’t necessary that you don’t need to choose only one of the forms of marketing, but you can choose both to make your brand successful.
To get quick responses and feedback from customers you can use WhatsApp marketing, while you can share stories, ideas, and bits of advice through mail.
It is totally up to you how you are going to utilize both forms of marketing. Whatever marketing strategy you incorporate your main goal should be achieved.
To finalize
WhatsApp marketing and email marketing, both are effective marketing strategies that can help you uplift your brand and build a strong customer base. With the help of the comparison table given above you can get a clear understanding of which marketing strategy will suit your business and customers. Other than this, you can also get assistance from Digisensy which provides result-oriented digital marketing services Lucknow, for enhancing businesses, generating leads, and driving sales.
