From page loading speed to adding a sitemap, web developers should know the key points of SEO strategies. It improves your company’s ranking on Google search engine results pages and helps your team maximize their full potential to achieve digital growth. While SEO may look simpler to most web developers, it has many important factors. Let’s dig deep into them.
Using Meta Data
As a web developer, you should add metadata wherever required. Use keywords in your meta titles and meta descriptions to make your content easy to search on search engines. It is also more beneficial to manually customize metadata for each page to keep them more specific. If you are confused about meta titles, then let us tell you that meta titles appear on SERPs and accurately describe the page’s content. Other than these, you may use your meta tags including ‘no index’ and ‘no follow’. Using duplicate tags on multiple pages affects website traffic. It also confuses the search engines in understanding the destination page.
Effective URL Structure
It is necessary to improve user experience because it is valued by search engines. Your URL lets the viewers know about web pages and land on from the preview on Search engine results pages. As a developer, you have to place keywords at the beginning of the URL as a part of your SEO checklist. Keep the URL structure short and descriptive. Use hyphens and underscores in between the words. Even the SEO services provider makes sure that developers use proper URL structures that maintain or improve your search engine rankings. Add relevant keywords in the URL, you should avoid characters like spaces and tildes that can affect your website’s organic traffic. So, you should avoid them in your URL structure.
Mobile Friendly Website Development
Mobile-friendly website attracts new users and prioritizes user experience on smaller sizes. When you optimize website performance by minimizing file sizes, clearing cache, and working on other factors then you can improve the website display. Around d 54% of users use mobile to reach the website so it is suggested to optimize the website according to different display devices.
Make sure that you add relevant content and remove unnecessary content and elements to maintain a clean interface. Ensure that your mobile website is accessible to users with enabled keyboard navigation for better accessibility. You can also analyze bounce rates, conversion rates, and page views to identify areas for optimization and improvement.
Optimize Page Loading Speed
Page loading speed means how your web pages load quickly and provide relevant answers to user queries. If another website loads much faster than yours then you will never get the priority from your users. Having good page load speed will reduce your website’s bounce rates and improve your ranking. Companies that provide Professional Web Development Services ensure that your website has a better page loading speed than others.
Know Your Redirects and 404 Error
You can use 301 redirects when you have to move a particular page to another page. It will help users go to an original page while removing duplicate content. It is also known as temporary redirects. It improves SEO value on the destination page and it stops individual web pages from competing. Whereas 302 redirects means permanent redirects.
Other than this, a 404 error means that the webpage could reach the server but they could not locate that particular page. If you find a web page with broken links, you must redirect them to new or related website content.
Conclusion
Use keywords in your meta titles and meta descriptions to make your content easy to search on search engines. Also, use your meta tags including ‘no index’ and ‘no follow’. Add relevant keywords in the URL, you should avoid characters like spaces in your URL structure. Keep the URL structure short and descriptive. Use hyphens and underscores in between the words.
Having good page load speed will reduce your website’s bounce rates and improve your ranking. Ensure that your mobile website is accessible to users with enabled keyboard navigation for better accessibility. Make sure that you add relevant content and remove unnecessary content and elements to maintain a clean interface. These factors should be considered by the web developers in their SEO Checklist.
