The Client

Nova Hospital is a super multi-specialty hospital in Gomti Nagar, Lucknow. It is committed to its patient care and provides cost-effective treatments. It was established in the year 2004 with spacious air-conditioned wards. It is known for its Duper deluxe, deluxe, Private, and semi-private wards and has more than 100 beds and 12 consultation chambers. 

Services

PPC, PR, Graphic Design, Social Media Management

Strategy

Brand, UX Strategy

Client

Nova Hospital, Lucknow

Objective 

Nova Hospital wants to establish a digital presence and social presence with a well-structured website that holds a Google presence and helps in increasing its leads. Nova Hospital set the following goals – 

  • Improvement in GMB Ranking
  • Improvement in Keyword coverage
  • Well-structured designed website
  • Generate Business through New Leads
  • Increment in Organic Traffic and Brand Awareness

Challenges

Our team faced various challenges while working towards the goal of Nova Hospital. These challenges were-

  • Issues with the old website structure
  • Issues with digital strategies
  • Lack of relevant information on the website
  • Keyword stuffing was lacked
  • Generating New leads for OPD
  • Improving digital presence

Solution

As a result, the first-page keyword ranking has seen an unpredictable surge of 1,120% and achieved a 405% boost increase in keyword coverage.

By exploring the hospital’s objectives and challenges we worked on seeking valuable strategies to offer the right solution and help elevate Nova Hospital. 

Well-structured website

DigiSensy provides them with a well-structured and redesigned website with unique content that targets keywords and helps with SEO tactics for better ranking on Google. 

Pay-per-click Campaign 

With the PPC campaign DigiSensy generated leads for instant revenue and successfully attracted a target audience seeking healthcare services. This campaign not only increased Nova Hospital’s online visibility but also gave tangible results for objectives. 

PR Articles 

DigiSensy worked on PR articles that got published in reputable media outlets which fostered its credibility and trust globally. Our PR expertise not only enhanced brand visibility but also contributed to patient trust and the positive image of Nova Hospital. 

Social Media Management

Through social media management and graphic designing, DigiSensy brought a transformative boost to Nova Hospital’s social media presence. We also provided them consultations for improving their brand value and increasing their digital identity. 

Graphic design

With a dynamic blend of social media management and creative graphic design, DigiSensy brought a transformative boost to Nova Hospital’s online presence. Through strategic content curation, engaging posts, and visually compelling graphics, we crafted a cohesive and appealing narrative for Nova Hospital across various social platforms. This integrated approach not only enhanced brand visibility but also fostered meaningful connections with the audience. 

DigiSensy’s expertise in graphic design ensured that Nova Hospital’s digital identity was not just informative but visually stunning and positively influenced its growth.

Result

Our integrated approach not only enhanced brand awareness but also made a strong connection with the audience. Within just 1 year, our dedicated efforts and strategies uplifted Nova Hospital to the prestigious position of being among the top 3 hospitals in Lucknow. 

As a result, the first-page keyword ranking has seen an unpredictable surge of 1,120% and achieved a 405% boost increase in keyword coverage.

With a dynamic blend of SEO strategies, social media management, PPC campaigns, graphic designing, and website development DigiSensy’s expertise left a lasting impression on the people and it enhanced the growth of Nova Hospital to new heights.

Related Posts