Local SEO is an umbrella that improves website traffic, increases your reach, and more. According to Google reports over 40% of people prefer to complete their shopping experience on mobile. Most businesses use local SEO however if you are wondering what do you do when your business operates in multiple locations? Then worry not because we are here to tell you how to optimize local SEO for Multiple locations.
- Create Location Specific Pages
You can create pages of your business related to each location. By creating unique pages for each location, you can also optimize on-page elements. Most businesses use one landing page for multiple locations which is a big mistake and you should keep in mind that location names, addresses, phone numbers, content, reviews of consumers, location-specific title tags, and images must not be the same. This will decrease the risk of duplicate content penalty. Also, make sure that every location-specific page is discoverable by Google.
- Use a Single-Domain
If you want to rank higher in search engine results, you have to create separate web pages for each location. If you plan to create unique content for each of your locations, you can use a subdomain to manage them.
Other than this, optimize your Google business profile. Add the URLs for each of your location pages to your business profile. Verify each location, add relevant photos to it, manage and respond to reviews, and the listed names for each of your locations must be consistent.
- Improve Your Data in your Google Business Profile
You must keep your Google business profile updated. Enter complete data, verify your locations, keep your horse accurate, add photos, manage and respond to reviews, and display distance. Find reviews that mention the specific brand and include them on your location page. Your valuable data helps you rank higher and attract more local customers.
- Add Backlinks Pointing Your Website
Focus on a link-building strategy to grow your business with local SEO tactics. When you have many location-specific landing pages, you need to work to improve the page rank of each of them. Don’t simply rely on CTAs for links on your location pages. You have to Include them in the body text too. Through sponsoring local events, content marketing, and social sharing you can gain visibility with the help of the Local SEO Services on multiple locations.
- Avoid Keyword Stuffing on Every Page
Keywords are the main foundation of search engine optimization. Keyword stuffing will impact your ranking, that’s why it is important to avoid stuffing keywords in your webpage’s content. Keyword stuffing is listing many cities and states your business is trying to rank for in search results. But this can go against Google’s quality guidelines. It will eventually decrease your value on search engine ranking.
- Respond to Every Review
Most businesses avoid responding to negative reviews and ignore them but also impacts users’ mindset toward your business. You can attract local business by encouraging people in the areas you’re targeting to review your business. This will help other locals to understand your services and the products you offer to them. Reviews are considered genuine and this acts as a proof to consumers regarding your profile.
- Manage Your Citations
When you list your business in online directories then you have to remain consistent when citing your name, address, and phone number for each location of business. Multiple locations of SEO include managing mentions of your business around the web as well as on-page optimization. It can help in driving organic traffic and more conversion of leads.
Conclusion
Even if you are new to SEO you might heard about local SEO services. Most businesses operate their business in multiple locations and they optimize local SEO. By creating unique pages for each location, you can also optimize on-page elements. If you plan to create unique content for each of your locations, you can use a subdomain to manage them. Verify each location, add relevant photos to it, manage and respond to reviews, and the listed names for each of your locations must be consistent. You can attract local business with the help of the Best SEO Services Agency and by encouraging people in your business location to review your business.
