Today every business whether small or large has created its online presence and visibility.
Whether local or global every business finds it necessary to be visible on Google search results or simply on everyone’s mobile screen
This is because more than 95% of people tend to search for local shops online only.
So do you want to lose customers just because you are not listed on Google?
No right?
Here is where tools like Google My Business enter the room.
But, what is Google My Business listing?
Google My Business Listing is like your online business card which allows you to create a listing for your business for free. Through these listings, people can see your business while searching from the related keywords on Google search or Maps.
The listing contains important information about your business such as, address phone number, website, hours of operation, and customer reviews.
Now, you must have a little idea about what Google My Business listing is, but how to use it? How to improve your local SEO with his tool?
Guide to Follow to Improve Your Local Search Visibility
- Setting up your Google My Business Account
The first thing you need to start with is creating a Google My Business Account and claiming your business listing.
Follow the prompts appearing on the website and complete your listing.
As soon as you are done with your listing kindly optimize your business profile by providing accurate and verified information.
The information will contain the business address, contact number, website, hours of operation, etc.
- Optimizing GMB for Local SEO
It is essential to optimize your GMB to maximize the visibility of your business in local search results.
To do this, it is essential to use relevant keywords, phrases, and terms. Add those categories that are relevant to your business. Use high-quality images of your working space, products, services, and premises.
This will help in enhancing your visibility and attracting more and more customers.
- Encouraging Customer Reviews
Everyone is aware of the importance of customer reviews in terms of business and local SEO ranking.
It not only helps in repeat purchases but also builds trust in new customers to try your products and services.
So, try encouraging customers to comment about their experience with your business.
You can also provide some incentives or free services to your regular commentors or encourage others as well
- Utilizing Google My Business Posts
Google My Business is a full package of tools that, if used efficiently can give a quick boost to our business.
GMB offers a tool known as “Posts” which you can use to share business updates, promotions, and events directly on your business listing page.
This creates a sense of transparency in the minds of customers and yes, attracts them to learn more about your promotions and updates.
Before moving forward with the 5th point if you had any questions popping into your mind about whether you will be able to do all this on your own, then here is your answer. You can get assistance from any local SEO services company or the best SEO company in Lucknow – which our customers say about us.
- Managing and Responding to Customers’ Feedback
Getting customer’s feedback on your listing is important but replying to that comments is equally important.
This helps in building trust in the minds of customers when they get replies.
When you are doing business you cannot expect only positive feedback from the customers there will be some negative feedback as well.
You need to reply to those negative comments because this will show that you value your customer’s feedback whether it is negative or positive
- Using Google My Business Insights
Tracking your business listing performance is essential as it will tell you how to act next.
You can check the valuable insights into how your customers interact with your business listing. Keep a note of views, clicks, and calls to know what’s working and what’s not.
Go ahead with those that have shown you results and improve those areas where you can see less engagement.
- Leveraging Local Citation
Local citation means the online mentions of your business’s name, address, and phone number on an external website.
While doing this make sure that every information entered is accurate, correct, and verified. One single mistake can affect your search visibility.
Also, make sure that the information entered is listed on relevant directories, review sites, and local publications.
Conclusion
In conclusion, businesses need to improve their SEO ranking in local search results, as this directly connects it with business success and growth. With the above-mentioned strategies, you can bring an ample amount of improvement to your listing.
By consistently working on this you can enhance the visibility in local search results and drive more foot traffic to your business.
