When one begins to delve into the world of SEO, some terms that are going to be heard often are Domain Authority (DA) and Page Authority (PA). Link Builders rely heavily on these two metrics for determining the overall strength of a website or a page and hence its ability to rank on search engine result pages (SERPs). In this blog post, we wou...
What is PPC? Understanding the Full Form PPC and Its Role in Digital Marketing
In such fast-paced digital times, one must always keep a keen eye on modern-day marketing strategies to be on the good side of competition. Whether running a small business or managing a huge corporation, finding the right kind of resources to boost online presence can, at times, be a complicated affair. But do not worry; Digisensy has got you...
Top Digital Marketing Trends for 2025: What’s Next in the Industry?
Digital marketing exists within a fast-changing environment where transformation remains the main factor. Technological platforms update quickly, and consumer behaviors do the same, together with market trends changing rapidly. Digital marketing professionals must face great challenges when they try to maintain their position of leadership in ...
AI for SEO in 2025: Thriving Amid AI Disruption & Google’s Evolution
The digital world was entering the next decade on fast-moving legs. A search query made on Google recently must have unveiled a big shift at the very top of the results: an AI summary directly giving answers to the user’s queries. The move falls under Google’s third iteration-size move toward leveraging AI deeper into the searches. The A...
Google’s March 2025 Core Update: Is Your SEO at Risk?
March 2025 has shocked Google’s Core Update even to SEO community content marketers, website owners, and SEO professionals trying to infer how this would equally affect their rankings. As we know, Google’s core updates tend to be big ones and can severely change how well your site does on the portal, for better or worse. But just w...
How to Create a Digital Marketing Strategy in 2025
A digital marketing strategy is compulsory for a business planning to grow and remain competitive in 2025, the year of a super-fast digital world. With more and more businesses being able to change their focus to online channels, it becomes really important to devise a clear plan for how to buy engagement from your audience, how to drive traff...
The Role of AI in Digital Marketing
AI has made its way into the digital marketing field, quickly improving its technology and taking over new marketing areas completely, such as digital ads, cross-platform marketing, interactive engagement, etc. Another way by which AI brings change in the digital marketing field is with programmatic advertising. Such technology automates targe...
How to Measure Digital Marketing Success for your Business
An analysis of current company behavior reveals that more than 70 percent of businesses fail to monitor their advertising campaigns throughout a period exceeding one month. Yes, you read that right! Several businesses deploy digital marketing campaigns, which they never monitor for performance. The result? Companies end up wasting funds while ...
Case Study: How Digital Marketing Helped a Lucknow-Based Business Grow 3X
Businesses today find exponential growth due to online marketing strategies. A case study examines how a business in Lucknow used the internet to multiply revenue and customer bases within a couple of years, tripling in the process, by adopting specifically tailored strategies with SEO, social media marketing, paid advertising, and content mar...
How to Choose the Best Digital Marketing Agency in Lucknow
Your online presence depends heavily on the selection of a perfect digital marketing agency within the current digital age. Your search for an appropriate agency faces difficulty due to the large number of providers that offer comparable services. Your strategic association with a digital marketing agency enables the improvement of brand visib...