White Label SEO is an approach where an agency provides SEO services or other services under its brand name, to their clients, by taking the usefulness of a third-party agency working under them.
In other terms, white-label SEO is a process where a specialized SEO provider delivers SEO services to your clients under your brand name. This is a cost-effective, time-saving, and efficient approach that can help you in business expansion and best quality service delivery.
Let us make you understand with an example: Suppose you are a restaurant owner and you partner with a bakery to provide fresh bread. Here you will sell the bread with your brand logo to the customers. Similarly, you provide SEO services given by a third -party under your brand’s name to your clients. Now, you must be thinking why should a good brand or agency take the help of any third-party agency? Why is it even necessary? Can’t third-party agencies get themselves clients?
You will get all your answers in this article. So read it till the end, so that you don’t miss out on anything! But before diving into the topic, answer the below question first!
What Do You Mean By “White Label” in White Label SEO?
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Here the term White label SEO refers to the process of rebranding a service or a product with your own agency’s brand name. This can be breakdown as follows:
- Original Service Provider: An agency that does not have in-house SEO services but wants to offer SEO services to clients
- White Label SEO Provider: A freelancer with expertise in SEO
In total How Many Parties are Involved in White Label SEO? And what are their roles?
Normally, it gets confusing to understand who is doing what and how many parties are involved in the White Labeling SEO process.
So, in total there are three parties involved in the whole process,
- The Agency does not have in-house services but clients
- A freelancer SEO expert or agency
- Clients
The main role of the agency is to deliver the services given by SEO providers to the clients under their brand name or take the credit The role of a freelancer SEO expert or agency is to work on the requirements and the task provided by the main agency within a given deadline The role of the client is to discuss all the requirements with the agency and check the quality of services received.
White-label SEO marketing can be used for outsourcing account management, client relationships, customer service, SEO services, reporting services, etc.
What Are The Benefits That White Label SEO offers?
There are multiple benefits to opting for white-label SEO for agencies. Some are mentioned below:
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Expand your services offerings:
By enforcing white-label SEO in your agency you can expand your service offering without actually expanding your team and investing in training.
You don’t need to build an in-house team to scale up your services, you just need a white-label SEO partner. You just need to partner with an outsourcing company or a freelance agency that has expertise in providing SEO services.
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Expertise on Demand
SEO is not an easy job to perform, there are various things and techniques to keep in mind while performing SEO for any website.
Partnering with an SEO service provider will allow you to work with a team that is updated with all the latest SEO trends and algorithms. The SEO providers are full of experience and expertise on how to work with the requirements of the clients within the given deadline.
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Increase Revenue:
Think by yourself, after offering different types of services, you will get several clients. Won’t you experience an increase in revenue after you fulfill every client requirement?
Yes, right!
That’s why many big agencies try to go for White label SEO providers so that they can expand their services which can fulfill the client’s needs and ultimately increase the agency’s revenue. When you increase the scale of your business you will be able to help your clients with multiple services under one roof.
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Scalability and Efficiency:
White-label SEO helps you to scale up your services without losing efficiency and meet the client’s demands. This also helps the agency to focus on its core agency functions.
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Enhanced Client Satisfaction
Now, when you are delivering services to your clients provided by SEO experts you can expect the results to be positive, that is enough to make your client satisfied. What else do you need? Your client is happy, you took the credits, and the providers got their payment!
Who is the Right SEO Partner for You?
Now you must be aware of the benefits white label SEO would provide your brand, here are the factors that you need to consider before choosing the business partner for yourself
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Experience and Expertise:
Look for those parties who have a proven record of success and have a team of qualified SEO professionals. Experience matters, you cannot depend on any SEO provider to promise you orally and guarantee you work fulfillment. You need to have proof to build trust at the beginning.
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Scalability:
Ensure the provider can adapt to your growing client base and service needs. As soon as you show your availability with a new set of services, you will get a pool of clients. You need to make sure that the SEO provider is able to handle the pressure.
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Communication and Transparency:
Make sure your partner believes in transparent communication and clear reposting. This is essential for you because you can monitor operations and make the necessary decisions.
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Alignment with your Agency’s Values:
Choose a partner that can align with your agency’s values and support it so that no future hindrances need to be faced.
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Positive Feedback:
Look for feedback from the customers. Explore what kind of feedback has been provided by the previous clients after that and make a final decision.
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Straightforward pricing:
Look for those white-label SEO providers who provide a significant pricing model that suits your budget.
What Does White Label SEO Provider Do?
You must be curious about the functions performed by the white-label SEO provider below are some of the functions performed by white-label SEO.
The SEO Workhorse:
- They handle the technical aspects of SEO such as keyword research, on-page optimization, and link building;
- Since they are experts in their field hence they keep themselves up-to-date with the recent trends and algorithms to ensure effective strategies are implemented.
- They provide data reports to the marketing agency so that they can track and monitor progress and communicate with the clients for the same.
The Brand Chamaleon
- They don’t interact directly with the client, but they understand the requirements through the marketing agency under whom they are working.
- Everything takes place under the name of the marketing agency.
Let’s Conclude
White Label SEO is a powerful tool to increase the scale of your business and serve clients according to their requirements. Remember to keep in mind the factors to consider while choosing the right white-label SEO partner. Other than that, you need to know whether you and your company are ready to manage extra services or not.
